Most MSPs at your level are sitting on $50,000–$150,000 in recoverable margin —but it’s buried in thousands of technician notes and emails that no dashboard can read. ARIA AI finds it. In one week.
1% of annual revenue recovered in missed billables, on average
First findings in one week, not months
Read-only PSA access. Zero system changes.
Built by an MSP owner who's been in your chair
Moving from 8% to 20% Margin Is Critical for a High-Multiple Exit. But for Most MSPs Doing $1.5M+, it Becomes a Painful, Multi-Year Grind.
Why the traditional methods fall short — and lead to years of frustration.
Vague advice, slow results. The frameworks make sense in the conference room, but implementing them back in the real world is another story entirely — and the bill keeps growing while the margin doesn't.
Months to set up. Still incomplete. Your PSA dashboards are only as good as what your techs enter into structured fields. The real story — the WHY behind every ticket — is in the notes. No dashboard reads those.
Too slow, too manual. Your service desk manager is already at capacity. Asking them to audit 10,000 tickets for billing errors and inefficiencies isn't a strategy — it's a fantasy.
It's not a revenue problem. The answers to your profitability challenges are buried inside thousands of unstructured notes and emails sitting in your tickets right now. No tool has ever been able to read and analyze that data at scale. That's where the leakage is. That's where the answers are. That's where ARIA AI goes.
Introducing
Untrap’s MSP Intelligence Engine
Turning the data buried in your PSA into specific, daily profitability insights & actions
ARIA AI Reads What Every Other Tool Ignores: Your Technicians' Notes and Emails.
Your techs write the real story of your business inside every ticket. ARIA AI is the only system able to analyze both structured and unstructured data to maximize your profitability.
She does the work of a billing auditor, a service desk analyst, a client success monitor, and an operations expert — simultaneously, every day, automatically.
Which tickets include out of scope work– that’s not billed.
Which Techs routinely exceed their ticket budget allotments before escalating.
What a client complained about and their churn risk.
What work is being done over-and-over across your client base and how to fix it
ARIA AI is the only system that can analyze your structured and unstructured data — including thousands of technician notes, client emails, and audit logs that every other tool walks past. She surfaces the problems, opportunities, and patterns no dashboard or report can find.
Every finding comes with a specific, prioritized recommendation. Not "you have billing leakage" — but exactly which tickets are out of scope, why they're out of scope, and how much you're owed.
Read-only access to your existing PSA. No integration projects, no training, no workflow changes. ARIA AI runs on top of your current systems without touching a thing.
The path to a highly profitable, acquisition-ready, MSP used to mean years of painstaking incremental improvement. ARIA AI turns that on its head — you'll have actionable intelligence and a clear direction within one week.
ARIA AI surfaces role-specific intelligence for your CEO, CFO, Head of Operations, and Account Management team — not a firehose of data, but the specific profitability recommendations each role needs to make better decisions every day.
Most customers see their first actionable finding within one week of connecting.
Seven specialized AI agents begin analyzing your data immediately — reading both your structured ticket data and the unstructured notes, emails, and audit logs that other tools ignore. What would take a human analyst months, ARIA AI does in hours.
ARIA AI connects via read-only API to your existing PSA — ConnectWise and Autotask available now, with more integrations on the way. No configuration project. No changes to your current setup. ARIA AI works on top of your existing systems from day one.
Your leadership team receives role-specific findings every day — not dashboards to interpret, but specific actions to take. Your billing leakage. Your at-risk clients. Your technician patterns. All surfaced, prioritized, and ready to act on.
Real findings. Real data. No process changes required.
$4K+
Recovered by ARIA AI, for a client in one month
~1%
of annual revenue (on avg.) —clients recover in missed billables
Real profitability gains in weeks, not years.
Most MSP owners focus on the monthly recovery number, and it's significant. Week 4 is typically when ARIA AI's findings exceed the cost of the full annual subscription
Moving margins from 8% to 20% changes your life twice — hundreds of thousands more, in your pocket, every year, and then again the day you sell.
Here's what that difference looks like for a $5M MSP:
Profit Margin
EBITDA
Likely Multiple
Exit Value
8% — Average MSP
$400K
5x–6x
$2M
20% — Elite MSP
$1M
6x–8x
$6M-$8M
The same clients.
The same revenue base.
The same team.
A 3–4x difference in what your business is worth at exit — driven entirely by margin improvement.
See exactly what ARIA AI can do for you
Contact Us Today - For a Very Limited Time We Are Accepting Beta Customers at Reduced Fees - Call 888-523-1776
