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The keys to a More Profitable MSP are Trapped In your Own Systems

We use AI to help MSP owners make better decisions from their PSA data.
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Does this sound like you?

Do you feel like you are underdelivering on the proactivity you promised in the sales process?

Are your QBRs more like a lesson in ITIL best practices rather than an in-depth discussion of your clients individual needs?

Do you rely on an alert service desk technician to recognize a recurring issue or does your reporting tell you about it first?

Do you waste your money paying techs to fix the same issues over and over?

Never lose a client again by optimizing operations using insights trapped in your own ticket data.

Skyrocket profitability on service desk by reducing ticket volumes across your user base.


Imagine if Someone
Could Tell You…

  • When a client was about to leave or when
    to fire a client
  • What you can do to eliminate groups of
    tickets from ever happening again
  • How much money you are going to save
    by taking proactive action
  • How much money you are leaving on the
    table by not implementing new solutions
    • Apply for Access
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    Untrap Was Born in an MSP

    How it started

    Untrap found its roots in my frustrations running my MSP for 11 years. I was never satisfied with the information we had about what was actually happening within our service desk and client base. I was constantly frustrated by pulling reports that told me nothing of consequence.

    I hated underwhelming customers with comments about best practices during QBRs instead of talking about their real challenges and how we were solving them. I could see the disappointment in their eyes, realizing the"proactivity" we sold them wasn't really a thing. I desperately wanted to do better, to know more so I could fix their problems and mine, but everything I did felt like guesswork. 
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    AI provides the "X" Factor

    The pain of that experience never left me, even after I'd exited my MSP. When I began diving into data analytics and how AI was going to introduce previously impossible capabilities, my first thought was how it could be used to solve the MSP proactivity problem.
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    Giving MSPs Owners Insights Previously
    Thought Impossible

    Its sole purpose is to help MSP leaders be better every day. We give you a window into your business you've only ever dreamed of.
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    Our Team

    Domain expertise meets enterprise AI analytics 

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    Dave Mason

    CEO & Co-founder

    Dave has spent the last 15 years in the MSP space and has worked with many key thought leaders who guide the industry’s direction. After a successful exit from his MSP, he has focused his energy on solving challenges faced by internal IT teams and MSP owners alike. His novel approach to delivering critical business insights to MSP owners and corporate IT executives is revealing unfound cost savings and revenue opportunities

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    Sats Sehgal

    CTO & Co-founder

    Sats is a data and digital executive with over 20 years of experience in leading AI, analytics and technology for some of the largest enterprises including RBC, Sobeys, Walmart. Sats is a highly technical leader who has built and scaled several products in the B2B space. Sats has a Masters in Engineering and Masters in Business Administration

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