The keys to a More Profitable MSP are Trapped In your Own Systems

Untrap found its roots in my frustrations running my MSP for 11 years. I was never satisfied with the information we had about what was actually happening within our service desk and client base. I was constantly frustrated by pulling reports that told me nothing of consequence.

I hated underwhelming customers with comments about best practices during QBRs instead of talking about their real challenges and how we were solving them. I could see the disappointment in their eyes, realizing the"proactivity" we sold them wasn't really a thing. I desperately wanted to do better, to know more so I could fix their problems and mine, but everything I did felt like guesswork. 

The pain of that experience never left me, even after I'd exited my MSP. When I began diving into data analytics and how AI was going to introduce previously impossible capabilities, my first thought was how it could be used to solve the MSP proactivity problem.

Its sole purpose is to help MSP leaders be better every day. We give you a window into your business you've only ever dreamed of.